make it memorable
What is Smart Design?
Smart design goes beyond pretty colors and groovy fonts. Smart design is design with an edge that communicates clearly, persuasively and intelligently. It ensures your brand is speaking with a singular voice to the audiences that really matter. As a designer, my aim is to give your organization a distinct visual signature that conveys your identity, consistently tells your story and leaves a memorable impression.
Estimates are always FREE and include a complimentary strategy session. How's that for a deal?
smart design is
I never compromise quality and creativity for time. I deliver smart design, when you need it and to your complete satisfaction.
Hi, I'm Alexa.
In the third grade I won a poster contest. I squealed with delight when I saw the winning posters on display in the window of the local Credit Union. When secret clubs were formed, I was the one who volunteered to design the very important identification cards—I mean really, what's a secret club without a secret card?!
Years later I enrolled in a Commercial Art course in high school and that's when I put it all together—visual communications was my thing.
In college you would find me working up magazine spreads and devouring every tidbit dished out in my marketing and advertising classes.
For 15 years I was on your side of the table, serving in the marketing departments of Hewlett-Packard, SAFECO and Metals USA. It was a perspective that helped me tremendously when I transitioned to freelance design in 2003.
I look forward to working with you!