AFFORDABLE FORT COLLINS COLORADO FREELANCE GRAPHIC DESIGNER - LOGOS, ADS, MAGAZINE LAYOUT, PRODUCTION DESIGN, FOOD PHOTOGRAPHY, SOCIAL MEDIA DESIGN

smart design

FOR THOUGHTFUL BRANDS

 
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make it memorable

What is Smart Design?

Smart design goes beyond pretty colors and groovy fonts. Smart design is design with an edge that communicates clearly, persuasively and intelligently. It ensures your brand is speaking with a singular voice to the audiences that really matter. As a designer, my aim is to give your organization a distinct visual signature that conveys your identity, consistently tells your story and leaves a memorable impression. 

 

request An

Estimate

Estimates are always FREE and include a complimentary strategy session. How's that for a deal?

smart design is

clear

 
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Need a helping hand?

Let's Get to Work

The "start up" Project

Starting a new business or launching a new brand? Do it right from the get-go. Allow me to create a visual identity—logo, brand board, website, brochure, packaging, social media assets, display ads, t-shirts, you name it—that will knock the socks off the competition.
 

The "We need a new look" Project

Are you at the helm of an established brand or company that's in dire need of a facelift? Breathing life and energy into tired, dated brands is my specialty.
 

The "I just can't get to it" Project

Is your marketing team understaffed and overwhelmed? Let's partner up and tackle that beast of a project you just can't seem to get to. Better yet, remove the burden completely by handing the job over to me.

 

the ALA CARTE project

Got a strong visual identity in place and just need a hand here and there? I'm for hire by project or by hour. I offer great deals for retainer agreements.

 

recent projects

Take a Peek

When you hire a designer, it's prudent to get a feel for their design style. Every designer has one—whether they admit it or not. Here is a sampling of recently completed projects which should give you a taste of mine. I would describe it as simple and fresh with a touch of elegance and fun.

 smart design is

persuasive

 
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Testimonials

Alexa is valued member of the marketing team at Humphreys & Partners Architects. As a freelance designer, she is responsible for all the creative output of our print advertising. I could not possibly run my department without her. She is professional, creative, personable and hard working.
— KAY AHRENS | HUMPRHEYS & PARTNERS ARCHITECTS
Alexa is a natural talent when it comes to design. I first worked with her in the marketing department at Hewlett-Packard, and again when she formed LEKS Creative. She’s a joy to work with, on time and super-creative.
— CHRISTINE YOAST | YOAST COMMUNICATIONS
My passion is making people well. It’s what I do and what I do well. Alexa’s passion is for design and branding. It’s what she does and what she does very well! Alexa helped me put my best face forward and clearly communicated the look, tone, manner and feel I wanted in my brand.
— CHRISTY THIEL | NUTRITION TO HEALTH


 

MY PROMISE

I never compromise quality and creativity for time. I deliver smart design, when you need it and to your complete satisfaction.

 

My work


About Me

Hi, I'm Alexa.

In the third grade I won a poster contest. I squealed with delight when I saw the winning posters on display in the window of the local Credit Union. When secret clubs were formed, I was the one who volunteered to design the very important identification cards—I mean really, what's a secret club without a secret card?! 

Years later I enrolled in a Commercial Art course in high school and that's when I put it all together—visual communications was my thing. 

In college you would find me working up magazine spreads and devouring every tidbit dished out in my marketing and advertising classes. 

For 15 years I was on your side of the table, serving in the marketing departments of Hewlett-Packard, SAFECO and Metals USA. It was a perspective that helped me tremendously when I transitioned to freelance design in 2003.

I look forward to working with you!


SMART DESIGN IS

intelligent

 
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