1. Marketing is everything you do.
2. Marketing is educating.
3. Ambiguity doesn't sell.
4. Marketing can't save a bad product.
5. Perception is reality.
6. Marketing is common sense.
7. Effective marketers really know their customers.
8. Marketing is about relationships.
9. Marketing must be customer-focused.
10. Effective marketing is adaptive.

© 1997 Access Marketing Solutions